Collaborative project with Martina Dunne. The brief was to create a 12sec animation for the categories present at the IDI Awards night. IDI - Institute of designers Ireland - hosts designers from all over Ireland to award them for their creative projects. Our task was to create an Ident for one of the design categories. The idea for this project was the journey the designers make to Dublin for the ceremony and get together at this special event. We used the domino effect to portray the concept. We thought because the dominos are colorful and geometric it would represent the designers and as the dominos fall the designers move forward together.